About Us

Vivi aims to elevate children’s wear to a realm of thought-provoking, creatively classic, and everlasting design, while fostering discovery, acceptance, and expression of self.  

Vivi’s goals are to open children’s fashion to a more emotionally connected, intelligent, and artistic environment that allows healthy self exploration and expression. Our vision is to have children fashioned in the magic of character.

We love stories-- what’s yours?




Vivi Design Studio was created as an homage to designer Claire Thomas-Morgan’s grandmother, Vivian, who taught her all about living life not only fashionably, but fully. 

 The brand was started as a way to help empower children through fashion, helping them create their own characters as they discover themselves. 

Vivi Design Studio is known for... Unique prints and fabrics. Sophisticated silhouettes and creative takes on classic pieces. Quality construction.

Every garment is made locally in Saint Louis, Missouri.



Launched in 2014 with 4 toddler dresses

Updated to Vivi Design Studio in 2015 with 12 made-to-order styles in 40 colors

Martha Stewart American Made Style Finalist, 2014-2015

Custom H-Logo Dress for Charlotte Clinton Mezvinsky (Hilary Clinton’s granddaughter), 2016

Relaunch of Vivi Design Studio in 2018 with girls and boys, collection based seasons, and expanded sizing

Fashion Anarchy round 2 and finale winner, 2020

Runway Shows:

Omaha Fashion Week (Fall 2018, Spring 2019, Fall 2019, Fall 2020)

Kansas City Fashion Week (Fall 2020)



100% of profits from Brave & Kind T-Shirt donated to STOMP Out Bullying

All orders shipping in Wastebasted compostable mailers

Use the Offset app to offset the carbon dioxide (CO2) emissions from shipments and donate to Pachama 




Visit our FAQs page for more information on sizing, shipping, returns, etc.