Vivi aims to elevate children’s wear to a realm of thought-provoking, creatively classic, and everlasting design, while fostering discovery, acceptance, and expression of self.
Vivi’s goals are to open children’s fashion to a more emotionally connected, intelligent, and artistic environment that allows healthy self exploration and expression. Our vision is to have children fashioned in the magic of character.
We love stories-- what’s yours?
At Vivi Design Studio, we support children of any race, ethnicity, gender identity, gender expression, and sexual orientation.
We start with design and create many of our pieces to be gender neutral without being creatively compromised. We showcase pieces on both boys and girls, and are currently seeking additional gender identities and expressions to model for us.
In addition, this spring proceeds from our “Brave and Kind” t-shirt are donated to StompOUT Bullying. Each season, proceeds will go to different non-profit organizations that help children navigate the world, support their mental health, and find their community.
Want to learn more: Get Involved
Vivi Design Studio was created as an homage to designer Claire Thomas-Morgan’s grandmother, Vivian, who taught her all about living life not only fashionably, but fully.
The brand was started as a way to help empower children through fashion, helping them create their own characters as they discover themselves.
Vivi Design Studio is known for... Unique prints and fabrics. Sophisticated silhouettes and creative takes on classic pieces. Quality construction.
Every garment is made locally in Saint Louis, Missouri.
Visit our FAQs page for more information on sizing, shipping, returns, etc.