AW22 Collection

Mystic Rebellion

Drawing on supernatural beliefs and practices, the Autumn/Winter 2022 collection dives into the world of the magic and nature, and explores an anarchist break from conventional children’s wear.

Made from 80% sustainable materials.


Vivi aims to elevate children’s wear to a realm of thought-provoking, creatively classic, and everlasting design, while fostering discovery, acceptance, and expression of self. 

We design evolved children's wear, made to order by designer Claire Thomas Morgan.

Vivi values uniqueness and individuality, and focuses on being gender inclusive without being creatively compromised. We support children of any gender identity, gender expression, and sexual orientation.

Tell your story with Vivi Design Studio.

Create Connections. Foster Creativity.

Vivi’s goals are to open children’s fashion to a more emotionally connected, intelligent, and artistic environment that allows healthy self exploration and expression. Our vision is to have children fashioned in the magic of character.

We love stories-- what’s yours?


All Items Are Final Sale.