We absolutely LOVE K.Ferrara polish, both the original collection and the kids line! We've been using her polish on set since 2018. All K.Ferrara products are a healthy and non-toxic 10-free formulas that are also cruelty-free and vegan. Added bonus is that it is seriously the best polish we've ever used. It goes on easily and stays for at least 10 days. Founder Kathy is local to St. Louis, so we chatted with her about the brand and nail trends.
Name: Kathy Ferrara
Business Name: K.Ferrara Color
Social Tags: www.Instagram.com/k.ferraracolor
Tell us a bit about yourself:
I’ve been a stylist and a makeup artist in the fashion industry for 30 years. During that time I developed a love for color and learned exactly what women want in their beauty products! In 2017 I founded K. Ferrara Color, which offers nontoxic nail polish, along with everything else you need to create the perfect manicure. Our products steer clear of the harmful chemicals found in most other polish lines and they are also vegan and cruelty free!
Why did you start K.Ferrara Color?
I have always had a love and a bit of an obsession with nail polish! When I decided that I wanted to create a nail polish line of my own, I knew that I had to make it different. I created K.Ferrara Color to offer a carefully and passionately curated line of perfect colors for your nails - chic, contemporary, sophisticated, elegant, confidence-boosting colors, formulated to protect your health and empower you, as an essential finishing touch to your look.
What’s your favorite part of running K.Ferrara?
There are so many different parts of running K.Ferrara Color that I love!
I love picking out new colors to add to the collection, the creative aspects of our marketing and branding, and developing new products. My absolute favorite part though would have to be interacting and connecting with the K.Ferrara Color community and customers!
Where do you find your inspiration for colors and new products?
My inspiration for new colors and products comes from nature and from my background and experience in the fashion and commercial industries. I love posting our inspiration photos for new colors on Instagram to give customers insight into how I pick new colors - for example, see the inspiration for our new beautiful color Grace here!
What are some upcoming nail trends?
The biggest upcoming nail trend is creating healthy nails by using nontoxic, clean polish! People are really starting to look at the ingredients in their self-care products and make the switch to cleaner, healthier beauty brands. So many people are educating themselves and becoming more aware of what they’re ingesting and putting on their skin! We at K.Ferrara Color are proud to offer vegan friendly and cruelty-free products with a safer, non-toxic 10-free formula that steers clear of the harmful chemicals found in most other polish lines. Our polish is absolutely free of Toluene, Formaldehyde, Formaldehyde Resin, Dibutyl Phthalate (DBP), Camphor, Xylene, Ethyl Tosylamide, Parabens, Acetone, Triphenyl Phosphate (TPHP) and Fragrance.
How would you describe your style?
I would describe my style as casual chic. I like a neat and tidy style with more subtle colors. I am drawn to a classy look that takes minimal effort. I do like a splash of color now and then though. I just bought some orange shoes that I am loving for the summer!
What do you look for when you go shopping?
I look for classic pieces that I can wear forever as well as something a little funky to add in for some flair!
Do you like to follow trends or set your own path?
I absolutely like to set my own path. I love to look around and see what’s happening and then create my own take on it! Fashion is such a lovely way to express yourself!
Favorite social media accounts?
I love the podcast, Obsessed with the Best with Alex and Tina. It’s 2 NYC-based best friends with creative careers that talk all about their new beauty and wellness obsessions and also have some incredible interviews with female-founders and experts! I’m always learning something new or finding something I want to try!
Anything exciting in the works that you want to tell us about?
We just created our first non-nail polish product, the Advanced Hand Repair Treatment! It feels like silk on the skin and combines the finest organic, wildcrafted ingredients, including a potent blend of vitamins, natural oils and a raw, hand-harvested shea butter of exceptional quality. Use it before bed and your hands will be soft, smooth and moisturized after one night! Our hand cream has been so successful that we’re so excited to announce that we will now be adding other non-nail polish products to the line this fall!
For Vivi customers only, Kathy is offering a promo code for 15% off anything one our site! Use code: VIVI15
And catch the kid's polish Penelope on our model's fingers in the fall season's photos!
Photos provided by K.Ferrara/Kathy Ferrara